animation
GQ TAIWAN x NIKE: BASKETBALL FEVER FOREVER
我們的。籃球狂熱
This is a documentary series by GQ Taiwan in collaboration with NIKE to celebrate the growing basketball culture. It consists of 5 episodes in total that covered various topics from sports to fashion and style, and my brief was to create animations that helped in visualising different parts of the ideas for this documentary series.
credits
...................
all media
editor-in-chief/
Blues To
executive
producer/
Stephen Chen
client/
GQ TAIWAN
director/
SiSi Serena
assistant
director/
Kevin Hsiao
art director/
Yen Hong Koh
animation/
shuuhuahua
Episode 1 basically focused on the influence of Michael Jordan on people. The animation starts off with a character that is watching a videotape titled "The Empire of Chicago Bulls", then enters into the introduction of Michael Jordan with an Air Jordan logo transformation that evolved from a basketball player wearing the iconic number 23 top. Followed by a cheering player after scoring to recreate the famous scene when Michael Jordan scored and won the competition.
A short introduction about the team players to show how the Olympic Games 1992 became one of the main factors that pushed basketball culture in the 90s.
episode 01
【 上癮 】
23是每個男孩追逐的數字
Episode 2 shared the influence of the internet and social media on basketball and sneaker culture.
This episode also speaks of how people connect and form friendship bonds through this sport.
episode 02
【 擴散 】
其實打的不是籃球，是友情！
account director/
David Shao
associate producer/
YiSon Yang
account/
Ray Jiang
assistant producer/
Chen Wei Cheng/
YiZi Hong/
Wu Chu Ciao/
Baek Jin Gyu
script supervisor/
EDK
screenwriter/
ONCE
videographer/
Chung Shing Hao
video editor/
SiSi Serena
Please refer to the end video credit list for the full credits.
