animation
GQ TAIWAN x NIKE: BASKETBALL FEVER FOREVER
我們的。籃球狂熱
This is a documentary series by GQ Taiwan in collaboration with NIKE to celebrate the growing basketball culture. It consists of 5 episodes in total that covered various topics from sports to fashion and style, and my brief was to create animations that helped in visualising different parts of the ideas for this documentary series.
credits
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all media
editor-in-chief/
Blues To
executive
producer/
Stephen Chen
client/
GQ TAIWAN
director/
SiSi Serena
assistant
director/
Kevin Hsiao
art director/
Yen Hong Koh
animation/
shuuhuahua
Episode 3 talks about the idea of sneakerheads and collecting. Various Nike and Jordan sneaker collections are on display to visualize the idea of how a sneakerhead does his/her collections. Introduction of the Air Jordan 11 and Air Jordan 31 with a full circle view follows by each of its highlighted details.
episode 03
【 收集 】
鞋頭是怎麼練成的
Episode 4 turned to the fashion side of the sport, where sneakers were cutting into the scene from its very own field.
A flipping GQ magazine to introduce the Asia fashion icon such as Nigo and Edison Chan.
episode 04
【 時尚 】
從球場”切”進伸展台
Episode 5 is about the evolution and the DNA of basketball. A short introduction to Complex Con to visualize the largest sneaker and streetwear event where creative collaboration between the most influential people and the hottest brands that move our culture forward happened.
An animated poster is created to show the lineup of artists involved in Complex Con such as Kendrick Lamar, Pharrell Williams, Jaden Smith, Virgil Abloh, Kobe Bryant and Takashi Murakami.
An animated poster is created to show the lineup of artists involved in Complex Con such as Kendrick Lamar, Pharrell Williams, Jaden Smith, Virgil Abloh, Kobe Bryant and Takashi Murakami.
episode 05
【 演化 】
有種DNA叫籃球
account director/
David Shao
associate producer/
YiSon Yang
account/
Ray Jiang
assistant producer/
Chen Wei Cheng/
YiZi Hong/
Wu Chu Ciao/
Baek Jin Gyu
script supervisor/
EDK
screenwriter/
ONCE
videographer/
Chung Shing Hao
video editor/
SiSi Serena
Please refer to the end video credit list for the full credits.
